Friday, December 14, 2012

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Don't Go It Alone-Tips For Effective Internet Marketing

Online marketing is very important for online businesses. The need to successfully promote your website online has risen. Now is the time more than ever to get your business done. This article will give you help on how you should begin Web marketing.

Internet marketing is both the same and drastically different than other areas. One example is search engines might stop using title tags in their algorithms. If things get changed up, you should be willing to change your approach as well, like putting an effort into marketing via videos.

Copying others will get you nowhere in marketing. Not only is unique content more effective with site visitors, but it also ranks better in search results. You need to know how to innovate.

TIP! Your Internet marketing efforts do not only have to be done on the Internet. For instance, you may want to host in-person gatherings or conferences for bloggers with whom you regularly interact.

Provide incentives for referrals. One sale can easily be turned into many by the referral process when you give your customers good incentives. People love free gifts, and this can increase sales!

If a customer has a complaint handle it yourself. Even though you may want to consider hiring another firm to deal with these types of situations, you should instead handle these things by yourself because you are likely to achieve better results. You should personally reply to any emails from people that are unhappy.

Always keep an eye on exactly what kind of content you are giving your customers when you use the internet to promote your business. Individualize your content, and make it relevant. You want people who visit your site to learn something about your business and you also want to make sure that you keep the information updated regularly.

TIP! When you send out correspondence to members of your mailing list, be sure to personalize it. A colorless, bland email is easy for a customer to ignore and delete.

Complement your online marketing campaign with direct marketing techniques. Contact customers by fax, phone, or email and tell them about your specials and services. You can gather tons of information that you require by looking at phone books and online phone books.

Make a public relations site for your company as an Online marketing strategy. It would contain all current events, news and information about your business and industry. It is a simple, yet very effective, strategy to generate more publicity for your business.

TIP! Making sure to include captions in your images is a great tip to employ. Search engines always look at the text surrounding a picture to see if the image is relevant to what the person is searching for.

Affiliate marketing thrives on capitalizing on advancement in modern technology. If you fall behind the technology, your clients may doubt your abilities. Show them that you stay current with it, and they will respect your products and decisions.

It is essential that you find the right places to advertise your business online. For instance, if you?re trying to sell electronics, the Amish crowd isn?t going to be your primary target. People will look for what they need in areas that offer exactly what it is that they are looking for. Be sure to market according to what your niche is, unless you have two different niches.

Try getting interviews with knowledgeable people in the industry. Before you publish anything, be certain of getting permission. You don?t want to suffer legal problems. Following this, have the interviews transcribed to become articles, which you can submit to online article directories. This will help drive traffic and sales to your site as well as boost your credibility.

TIP! You need to decide which target audience your are searching for, and what information you will need to bring them to your page. Knowing your target audience will help you located or create content that will be attractive to it.

By now you should understand the importance of Internet promotion. With so many possible approaches, it will be easy to find on to suit your needs. There is also a lot of information about getting started on the road to success. If you implement this advice, you can begin your journey to success as an Internet marketer.

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Source: http://www.maynaseric.com/dont-go-it-alone-tips-for-effective-internet-marketing

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Man dresses as ninja to fight crime ... but ends up getting arrested ...

A REAL-LIFE superhero dressed up as a NINJA to help cops in the fight against crime - but ended up being ARRESTED by panicked armed police.

Masked vigilante Tanis Baker, 21, decided to ?strike fear? in the hearts of criminals like his idols Batman and Spiderman after being beaten up by a gang of thugs.

He dressed up in a black ninja suit, armed himself with a homemade Samurai sword, tucked SEVEN smoke bombs into rucksacks and hid in a park to pounce on unsuspecting criminals.

But HE was arrested by cops with guns after they spotted him crouched in the shadows and believed he was about to attack passers-by.

Baker was ordered to carry out 60 hours of unpaid work after being prosecuted for carrying an offensive weapon in a public place.

Tanis Baker

Vigilante ... Tanis Baker dressed as a ninja after thugs beat him up on a night out

WALES NEWS SERVICE

Magistrates in Cwmbran, South Wales, heard how barman Baker dressed up in ninja costume, with black body armour and a mask.

He fashioned a Samurai sword out of wood and slipped into the shadows in Beechwood Park, in Newport.

But a police officer saw Baker in the shadows, just after midnight on September 6, and called for back-up because of his concerns over the mystery figure.

Within minutes he was arrested after being surrounded by armed officers, police dogs and a helicopter hovering overhead. Cops found more costumes stashed in his bag.

In interview, Baker told police he was a ?vigilante in a costume? and that he wanted to help people in trouble.

Tanis Baker

Stealthy ... Tanis Baker was caught skulking behind trees in a park late at night

WALES NEWS SERVICE

He claimed to be the ?eyes and ears? of the police on the streets and wanted to ?strike fear? into criminals.

The probation officer who assessed him said Baker was a fan of American comic book superheroes.

His probation report said: ?He seems to get confused between fantasy and reality and sometimes had trouble distinguishing between what was in comic books and what was real life.?

The court heard that in real life Baker is no superhero but works as a barman in a snooker club in Newport.

Louise Warren, defending, said: ?Baker was bullied for many years and struggled growing up in his neighbourhood.

?He was attacked by a gang of youths while out with his sister a year ago, but police were unable to find the offenders.

Tanis Baker

Help ... Tanis was hoping to save local residents from being victims of crime

WALES NEWS SERVICE

?Since then Baker has wanted to help the police to protect society.?

The court heard Baker was asked what he would do if he encountered a real crime and said he had not thought that far ahead.

Chairman of the magistrates Paul Lavin, said: ?You may have thought you were helping but you caused a lot of trouble. Do not do this in future or else you?ll be in big trouble.?

Baker, of Cwmbran, South Wales, was given a 12-month supervision order in addition to the unpaid work. He declined to comment after the case.

Source: http://www.thesun.co.uk/sol/homepage/news/4696393/man-dresses-as-ninja-to-fight-crime-but-ends-up-getting-arrested.html

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Thursday, December 13, 2012

Gingerbread Cookie Recipe: The Classic And More (PHOTOS)

Even though sugar cookies were the most-loved holiday cookie, the gingerbread cookie is still the most iconic. Sugar cookies can be used for many occasions, but gingerbread cookies are really only good for Christmas. (Gingerbread men can't show their face at Valentine's day or at Easter.) While we brought you a great round-up of gingerbread recipes last week, we realized we were blindly leading you into the holiday season without a classic gingerbread cookie recipe.

We felt bad about that, so we found more than one great recipe. Check them out below and bake your favorite.

Want to read more from HuffPost Taste? Follow us on Twitter, Facebook, Pinterest and Tumblr.

  • Gingerbread Men

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/gingerbread-men_n_1061430.html">Gingerbread Men recipe</a></strong>

  • Rye Gingerbread Cookies

    <strong>Get the <a href="http://scandifoodie.blogspot.com/2012/12/rye-gingebread-cookies.html">Rye Gingerbread Cookies recipe</a> by Scandi Home</strong>

  • Chewy Chocolate Gingerbread Cookies

    <strong>Get the <a href="http://www.barbarabakes.com/2010/10/chewy-chocolate-gingerbread-cookies/">Chewy Chocolate Gingerbread Cookies recipe</a> by Barbara Bakes</strong>

  • Molded Gingerbread Cookies With Clear Sugar Glaze

    <strong>Get the <a href="http://www.melangery.com/2011/12/molded-gingerbread-cookies-with-clear.html">Molded Gingerbread Cookies with Clear Sugar Glaze recipe</a> by Cooking Melangery</strong>

  • Crinkled Ginger Molasses Cookies

    <strong>Get the <a href="http://www.fifteenspatulas.com/gingercookies/">Crinkled Ginger Molasses Cookies recipe</a> by Fifteen Spatulas</strong>

  • Chocolate-Gingerbread Cookies

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/chocolate-gingerbread-coo_n_1058316.html">Chocolate-Gingerbread Cookies recipe</a></strong>

  • Kissed Gingerbread Cookies

    <strong>Get the K<a href="http://cozycakescottage.com/2012/11/29/kissed-gingerbread-cookies/">issed Gingerbread Cookies recipe</a> by Cozy Cottage Cakes</strong>

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Source: http://www.huffingtonpost.com/2012/12/13/gingerbread-cookie-recipe_n_2286835.html

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Video: ?Sesame Street? tackles divorce for first time



>> weather channel .

>> thanks. the gang at " sesame street " is tackling a sensitive subject. for the first time, the children's show will talk to kids about divorce. it's an interesting issue.

>> it is. did you watch " sesame street " as a kid?

>> of course.

>> can you believe it's been running 40 years now. you might think they've covered nearly everything. believe it or not, they avoided this one. after years of careful planning, they're about to teach kids how to deal with their parents' parting ways. from big bird to snufalogis, so familiar they feel like family. when it comes to family, " sesame street " has tackled everything from marriage on. the touchy topic of divorce was one they kept off the street until now.

>> you have two houses?

>> uh-huh. this one is where i live with my mommy and this one is where i live with my daddy.

>> it's called big feelings where for the first time we learn the fairy character, abbey's parents live apart.

>> abbey, why don't you all live in one house together?

>> well, because my parents are divorced.

>> the episode won't air on television, online only specifically targeted for parents to help kids cope with divorce.

>> i got used to the changes now.

>> experts say it's important for families to address the sensitive subject.

>>> think it creates a great vehicle for parents and kids to sit down in the comfort of their own homes, watch the videos online and really talk about things.

>> in 1992 , " sesame street " tried to tackle the tough topic. produc producers scripted and shot a show about snufologis parents divorcesing. when they tested it with preschoolers, some were upset and cried and it never aired.

>> we have a social component and try to address things concerning kids' lives.

>> 20 years later the new online episode is creating a lot of buzz. not everyone is pleased one woman tweeting have our morals finally declined so much we need " sesame street " to teach about divorce. so sad. but others very appropriate way to deal with a painful subject. it's a long time coming. the old gang with a new street they're finally heading down.

>> having all these big feelings about the divorce is okay?

>> sure, it is.

>> good. because i don't want to keep them inside anymore.

>> so cute. all the videos are free online and available on itunes and hopefully open up dialogue between adults and

Source: http://video.today.msnbc.msn.com/today/50185373/

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Bob Hope&#39;s First, Second Palm Springs Homes Hit the Market ...

Wednesday, December 12, 2012, by Adrian Glick Kudler






Good heavens, there is a downright glut of Bob and Dolores Hope homes on/about to hit the market right now--both their Palm Springs John Lautner and their massive Toluca Lake estate will come up for sale any minute, supposedly, and now a tipster tips us off that their first two houses in Palm Springs have hit the MLS on the very same day. (The two houses appear to have the same owner and to still be in the Hope family.) Both houses are in the fancy Movie Colony neighborhood. The Hopes bought house number one in 1941; it has three bedrooms, three bathrooms, "many of the original details that were part of the era when this home was built in 1936," a dining room, breakfast room, attached "guest casita," and a two-car garage. In 1946, they upgraded to house number two, which sits on a double lot and has five bedrooms, seven bathrooms, dining room, two-car garage, and a pool. Asking price for number one is $469,000; for number two, it's $659,000.
? 1014 East BUENA VISTA Dr [Redfin]
? 1188 East EL ALAMEDA [Redfin]

Source: http://la.curbed.com/archives/2012/12/bob_hopes_first_and_second_palm_springs_homes_hit_the_market_1.php

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Wednesday, December 12, 2012

Scientists rethink risks after quake convictions

After six Italian scientists were sentenced to six years in prison for failing to warn the public of a devastating 2009 earthquake, experts are rethinking how they communicate risk.

The magnitude-6.3 earthquake hit the town of L'Aquila, Italy, on April 6, 2009, killing 309 people. A week prior to the quake, city officials had made reassuring statements that downplayed the risk, according to prosecutors, of a major quake linked to a series of smaller tremors. Prosecutors argued that the seismologists' risk analysis was flawed and that the statements made by city officials convinced residents not to evacuate, costing lives.

The group "got snookered into answering a simple yes or no question: Will we be hit by a large earthquake?" said Thomas Jordan, a researcher at the Southern California Research Center at the University of Southern California. "Seismologists can't provide an answer to that type of question."

The scientific community has been frightened by the possibility that seismologists could face criminal charges for failing to predict an earthquake ? even though there's no way to truly forecast a temblor. [ See Photos of L'Aquila Earthquake Destruction ]

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But the L'Aquila events have also forced hazard experts to reassess how they discuss risk with the public. For instance, scientists should actually state the numerical odds of a catastrophe striking, not rely on qualitative descriptions like "low chance," Jordan told LiveScience.

Downplaying risk
Prior to the quake, the quaint medieval town of L'Aquila had experienced a swarm of temblors. But in a press conference a week before the main earthquake, a city official (who was not a seismologist) said "the scientific community tells me there is no danger because there is an ongoing discharge of energy," reported Nature News.

That statement, which most experts think is not scientifically accurate, may have kept people from evacuating the town. The statement was a key part of the prosecution's argument that city officials and scientists were guilty of manslaughter, said Max Wyss, the director of the World Agency of Planetary Monitoring and Earthquake Risk Reduction.

Conveying the odds
So how should scientists communicate the odds of a cataclysmic event?

In 2008, Jordan and colleagues conducted a study that assessed the disaster protocols in six major countries known to have a lot of seismic activity. None of the countries had a formalized process to calculate earthquake probability and describe it to the public, he said.

Jordan and his team concluded that giving hard numbers is key: For instance, saying the odds of " the big one " are 1 in 100 or 1 in 10,000.

It's also important to compare the odds of an infrequent disaster with everyday risks that people are familiar with, such as a hurricane for people in the Caribbean, said Stephen Sparks, a volcanologist at the University of Bristol. People should also be told how much the odds of an earthquake or volcanic eruption have risen relative to the baseline, or normal seismicity in that area, he said.

But beyond that, seismologists need to convey the uncertainty in those estimates of probability, Jordan said.

"You actually have to deal with probabilities of probabilities," Jordan said. "That can be a technically difficult conversation."

Even though most people aren't math whizzes, they have a decent estimate of risk probability as long as it's described well, he said. For instance, in a survey Jordan conducted, Californians knew they faced fairly high odds of seeing a major earthquake, and that the state's southern region faces greater risk than Northern California, he said.

At the end of the day, public officials should have a set of protocols in place that use these estimates of risk, elevated activity and uncertainty to make their evacuation calls.

Follow LiveScience on Twitter @livescience. We're also on Facebook? and Google+.

? 2012 LiveScience.com. All rights reserved.

Source: http://www.msnbc.msn.com/id/50163123/ns/technology_and_science-science/

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