If you want to have an effective online marketing strategy, then using article marketing strategy is one of the techniques in effective internet marketing. Short articles are promoted through the internet with respect to the type of business, product, or services your company offers.
This type of strategy has been used for long as mass printing. As internet marketing becomes more and more developed, article marketing also innovated to the online world too. Online article marketing offers double purposed as a form of media. It provides the publishers with free content quantity and advertisers with free advertising. Using an article directory, the developer can post its content over the web.
Online article marketing offers very cost effective benefits because the directory owner puts promotions on the article page and then accumulates the profits generated by advertisements. The more articles posted, the more popular its search engine would be as the article directory site is visited.
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Source: http://www.thmg.com/marketing-tips/online-marketing-strategy-how-to-use-the-article-marketing/
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